We help retain and develop top talent, turn around underperforming teams and resolve complex people issues.
Translate lessons from sport into business image

Jonathan Males

Executive business coach who supported winners at last six Olympic Games

William Winstone

Executive business coach and
sport psychologist with Team GB

Are you bored of SMART goals? Try MAD ones instead

I’m bored by SMART goals. It’s all very worthy to make sure a goal is specific, realistic and so on, but where’s the energy and emotion? Goals are supposed to motivate, and emotion is the key to motivation. So, I propose an alternative; MAD goals

We can polish your rough diamonds

Do you have smart people who are not shining like they should?

Not sure how your performance stacks up?

Click here to take our ART of Performance diagnostic.

Stepping up and can’t afford to fail?

We help leaders succeed in tough new jobs

How does the ART of Performance work?

Learn about our simple yet powerful approach